Jaime Schmidt is an entrepreneurial investor and icon of the Maker Movement.
As founder of industry-disruptor Schmidt's Naturals, Jaime led a movement of modern brands bringing naturals to the mainstream. Known for leveraging consumer engagement to drive product development and cultivate brand loyalists, Schmidt scaled demand for her innovative, handmade products into an empire. In 2017, Schmidt’s was acquired by Unilever, the world’s largest CPG company.
In addition to her continued support of Schmidt’s global expansion as the brand’s Founder and spokesperson, Jaime is now focusing her efforts on enabling entrepreneurs to pursue their dreams of artisanship and self-fulfillment, empowering the next generation of consumer brands through thought leadership platforms and by purposefully investing in emerging, diverse founders.
Having grown Schmidt’s Naturals from the humble roots of farmer’s markets and co-ops into retailers like Target and Costco, Jaime is working on thought leadership platforms that will help enable similar success stories and level the playing field for underrepresented entrepreneurs
Expect big announcements this spring.