Jaime Schmidt is an entrepreneur, investor, and icon of the Maker Movement.

As founder of industry-disruptor Schmidt's Naturals, Jaime led a movement of modern brands bringing naturals to the mainstream. Known for leveraging consumer engagement to drive product development and cultivate brand loyalists, Schmidt scaled demand for her innovative, handmade products into an empire. In 2017, Schmidt’s was acquired by Unilever, the world’s largest CPG company.

Since, Jaime has focused her efforts on enabling entrepreneurs to pursue their dreams of artisanship and self-fulfillment, empowering the next generation of consumer brands. Through her inclusive investment firm, Color, Jaime invests purposefully in emerging, diverse founders.

In June 2019, Jaime launched an ambitious new media company: Supermaker. Supermaker celebrates inclusive and disruptive independent brands, and hosts conversations that empower progressive values in the workplace.


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Schmidt’s Naturals

Best-known for Jaime’s namesake deodorant formulas, Schmidt’s Naturals has since expanded to categories such as toothpaste, soap, body wash, and home care. The brand has partnered with Justin Bieber, Jane Goodall, Clean the World, PETA, and the Surfrider Foundation.

Available globally in over 30 countries and more than 30,000 stores, Jaime sold Schmidt’s Naturals to Unilever in December 2017, and continues to support the brand’s international expansion to this day.



Jaime Schmidt and Chris Cantino are co-founders of Supermaker, an alternative to homogenous business media. The platform launched in June 2019.

Supermaker celebrates diverse, independent brands and modern workplace thinking, helping level the playing field for emerging business leaders with insightful editorial content, inclusive coverage of the consumer products industry, and flagship events.


In 2018, Jaime and Chris founded Color., a contemporary investment firm supporting diverse and inspired founders, particularly women and people of color.

Color addresses the need to invest in more equitable funding systems. The fund specializes in CPG marketing, brand positioning, and growth strategy.


Portland Made

The couple are also co-owners of Portland Made, an entrepreneurial collective in Portland, Oregon providing community events, social capital, and technical assistance to emerging businesses.


What’s next?

Having grown Schmidt’s Naturals from the humble roots of farmer’s markets and co-ops into retailers like Target and Costco, Jaime is working on thought leadership platforms that will help enable similar success stories and level the playing field for underrepresented entrepreneurs.